Meet The Innovators – Leticia Credidio

Leticia Credidio is on a mission to unleash the power of sleep, the essential ingredient for a life better-lived. Sleep keeps us healthy and energetic. It boots creativity and focus. So, luxury sleepwear and loungewear is for those who want to make the most of what life has to offer. All of their garments are designed in East London and hand crafted in Italy. We caught up with Leticia to find out about the substance behind the style.

What inspired you to create your brand? How did the business start?

Having experienced the detrimental health impacts of overwork and a lack of sleep, I decided to put my creative energy into establishing a sleepwear brand that champions taking the time to rest, to embrace comfort and slowness, and to be present in the now. The business started with two years researching the best suppliers and manufactures that would share our values in sustainability and craft.

What makes your products special? What is the thing that separates you from your competitors?

What makes our products special is the fact that we bring a radical refreshing aesthetic to sleepwear and loungewear combined with Italian craft.

What about your products is sustainable and plastic free? How and what have you changed or altered to make the products zero plastic, zero waste or sustainable?

Our brand is plastic-free and our fabrics and way of working are sustainable. Our packaging is made with discarded fabrics from a recycling point. Our patterns were designed to be zero waste.

What is your best seller or favourite product in your line?

The Magpie Housecoat is still our best seller. It’s a nightgown made with organic flannel (GOTS) and even the button is organic (GOTS).