Green Friday Is The New Black Friday

Black Friday has been a trend for a lot longer than you might think. Not in the same way as it is today, but as a general trend of something that runs in tandem with the American Holiday calendar. The first mention of Black Friday was in 1961 when it was used to describe the wall of foot traffic the day after Thanksgiving in Philadelphia. This was more a term of derision than of discounts and in that lies the symptom of the problem.

More and more, the evidence is pointing to natural, cyclical and low mileage buys as one way to begin to make the change we want to see. You may have seen a lot of recent coverage in the news about COP27 and about the steps, or lack thereof, being taken. It is clear more than ever that it will take an army to slow the damage that is being done – we must hold accountable world leaders to their follies and fumbles – but with that said, we must all play our part in maintaining the world as a viable habitat for humans. Given the temperature projections, we must think of our children, their children and so on – we must act now, but what options are available to us?

Why buy from ecomersh. this Green Friday?

ecomersh. is the home of everyday sustainable solutions that aim to end our dependence on single-use plastics. We stock everyday products like washing up liquid in paper bottles, shampoo & conditioner to toilet rolls and reusable cutlery.

It’s not that easy, however – there is more than just the plastic to consider. We must also think about buying habits, how the product comes to us and the lifecycle of the product.

On 25th November this Green Friday, think of one thing – what is the lifecycle of the products I am buying? This one question can take you to so many considerations – where will the product end up? Is it upcycled, recycled or repurposed? When it is thrown away, is it biodegradable or compostable so it will go back to the earth without releasing chemicals harmful to the environment?

We want to practice what we preach here at ecomersh. so on Green Friday we will continue to support and promote British small businesses that sell ethical and sustainable products that promote slow livingcyclical consumption and naturally occurring ingredients that will go back to the earth without harming it.

Check out our suggestions below where go over some of the most advanced and ethical everyday sustainable products available from some of the most forward thinking brands. All delivered in plastic free packaging. 


Serious have planted over 1,000,000 trees indigenous to where they were planted and also made sure that almost 7,000 trees have stayed in the ground through using 100% recycled paper in the making of their sustainable toilet rolls. A great buy for Green Friday as you can save on packaging as well as money buying in bulk. The packaging is plastic free too!


One of the most exciting new businesses that has come to ecomersh. over the last year – SUPA produce 100% plastic free paper bottles which house those everyday washing up and laundry liquids that we get through so much of. Relatively cost effective being concentrated, it saves on even more on the packaging used to transport these everyday essentials. 


Jewellery can be tough to get right but Harfi have done an amazing job in investing in ethically sourced materials which in turns means that the end product is better quality and for a cheaper price than on the high street.

Battle Green

Champions of reusables and compostables, Battle Green have an array of everyday sustainable solutions and also wonderful gift sets that can also start someones journey in sustainability. Great for both first steps and seasoned ecomersh. customers alike.

Sintra Naturals  

The first ecomersh. seller and probably the most consistently regenerative seller, Sintra Naturals started with wonderful gift sets and have added shampoo, conditioner, deodorants, low resource notebooks and even a whole sustainable kids range.


ecomersh motif

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